Less overwhelm. Less hustle. more focus. more impact.
SUSTAINABLE STRATEGY FOR BUSINESSES ON A MISSION
You want more freedom from your business, right?
You want more consistency in your sales cycle, yes?
You want more people to know and trust your brand, yep yep yep?
But maybe right now as you’re nodding your head, you also know that you’re working round-the-clock hours & wearing all the hats (even the uncomfortable ones). Those are wishes for someday.
Well to that I say, nope nope nope.
Let me (+ a sustainable marketing strategy) help.
SOUND IMPOSSIBLE? keep reading!
You're doing #allthethings
BUT YOU JUST AREN'T SEEING TRACTION?
This is exactly where I can help—The CMO Audit gives you a high-level view of your marketing strategy, so you don’t have to pull away from your day-to-day. Imagine if you…
✓ Had a plan for marketing your business focused on executing less, exceptionally well.
✓ Understood the marketing strengths your business already owns and how to maximize them to their full potential
✓ Followed a strategy built on your business data and objectives
✓ Had a clear plan for increasing the value of your existing clients
✓ Could scale your business without sacrificing your vision for life outside of work
✓ Executed your marketing plans with confidence because they leveraged your unique strengths and goals
✓ Used marketing tactics you understand and are excited about, Could stop Googling “I hate social media, do I have to use it for my business”
focused, consistent and sustainable.
The CMO Audit
Focus Your Marketing Strategy
ready for
some focus?
What is it?
A focused marketing strategy build on a deep-dive analysis of your business—your objectives, your data, & your unique marketing assets. A comprehensive plan that’s actionable, sustainable & super-charged for growth.
What does it include?
+ 6-8 weeks to a comprehensive strategy
+ Market positioning & competitor analysis
+ Target client profile & experience mapping
+ Brand DNA & key messaging audit/development
+ Website audit (does not include updated wireframes)
+ Strategic marketing plan including workflow adjustments, tactical recommendations, KPIs and timeline
All Set on Strategy &
Looking for More Focused Support? Other Services
Brand Messaging & Positioning Development
Your brand is vital to connecting to the right clients, with the right message. I’ll start by auditing your current positioning and conducting market research. You’ll receive a comprehensive brand strategy, including core positioning, key messaging, brand voice & values, as well as guidance for translating these into your marketing.
Client Experience Map
The foundation of a solid marketing strategy is a deep understanding of the client (or clients) that your business serves. The client experience map will be an end-to-end explanation of your client’s buyer journey from prospect thru post-project. I’ll provide recommendations for marketing adjustments and workflow/process optimizations to maximize value all along their journey.
Referral Strategy
A good referral strategy increases the lifetime value of your existing client base and leverages these trusted relationships to attract new, qualified leads. I’ll outline the key strategic building blocks to a successful referral program. Additionally, you’ll receive detailed tactical recommendations to deepen client loyalty, systematize repeat client participation, and unlock new leads.
Website Audit &
Wireframes
Your website should be speaking for your brand and speaking to your target client. I will review your existing site and provide an analysis of current branding, key messaging, site structure and organization, visual storytelling and SEO. Along with my review, I’ll provide detailed wireframe recommendations in an easy to implement format.
Website Copy & Development available add-on.
Not seeing the help you need? Please reach out—I’m happy to discuss and put together a plan that meets your current business needs.
what people are saying
an absolute game-changer for my business.
I knew I needed a referral strategy, but I was simply too busy to get a plan in place. Meg formulated a strategic plan & she made it easy for me to implement with actual to do lists.”
nettie haines
“Meg has an uncanny ability to navigate complex marketing situations and get to the heart of the matter using a strategic lens and methodical approach.”
sara gordon
